Introducing: Wilkesboro Find Your Back Road Podcast with Matt and Michele

About a year ago, Matt Mittan and Michele Sheve visited Wilkesboro as part of their outdoor destination radio show / podcast, Matt and Michele Outdoors. The couple had such a good time fishing on Kerr Scott Reservoir, dining at local restaurants and visiting with the friendly people around town that they planned to come for another adventure. It turns out they’re back as more than just visitors. Through a partnership with Wilkes Tourism, Matt and Michele created a brand new podcast, “Find Your Back Road,” which will focus specifically on all the great stories of the people and places in Wilkesboro.
 

“Find Your Back Road” combines Matt and Michele’s love of northwest North Carolina, meeting new people and exploring new destinations with their expertise in media broadcasting. The result is a brand new way of getting the stories of Wilkesboro told to the local community and the world.
 

Both Matt and Michele have been involved in the media world of Asheville, NC, for more than 20 years. Many people will recognize Michele from her afternoon show on 103.3 FM, Slumber Party, as well as her work as a broadcaster, producer and publisher around the Asheville area. You can also find Michele making people laugh through her booking company, Slice of Life Comedy. Matt’s work has spanned the roles of writer, director and owner in a variety of radio stations and print publications, in addition to playing host himself on various popular radio shows, including “The Matt Mittan Show” and “Take a Stand.”
 

The two have found a new media love in the form of podcasts. “One of the things that’s so exciting to me about this format is the ability to go deeper, to really tell the story of folks in the community and put it out there for people to hear,” Michele says.
 

Rather than being at the mercy of specific times for people to tune in, podcasts present more of an “on-demand listening” opportunity. “I think a lot of how people digest media changed during the pandemic,” Matt says. “Now we’re more used to being able to listen or watch the shows we want, whenever we want, wherever we want. Podcasts provide the opportunity to do that.”
 

As Matt and Michele begin telling the stories of Wilkesboro in the new “Find Your Back Road” podcast, they’re looking forward to reaching out, engaging with a new community and building new relationships beyond the ones they have established over the past year already. “I look at radio as the first social media outlet,” Matt says. “It’s a way to connect and engage with people in the community. We’re looking forward to the opportunity to do this in Wilkesboro, a town that is so rich in culture, arts, history and beauty.”

Listen here